In 2010, Graham Hill - the founder of treehugger.com and a serial entrepreneur - just bought two tiny apartments in a century-old tenement building in Soho and he had plans to turn them into laboratories, and showcases, for tiny living. He’d spent most of the past year living in tiny spaces- “a tiny trailer, a tent, and then a boat” and he was convinced others would love it as much if small spaces could be designed right. He wanted a tiny space that didn’t sacrifice function, but instead that would expand to provide a wish list including dinner parties for 12, accommodations for 2 overnight guests, a home office and a home theater with digital projector. Not wanting to limit himself to local architects, he crowdsourced the design as a competition and received 300 entries from all over the world. Two Romanian architecture students won with their design “One Size Fits All”. Completed in 2012, his LifeEdited apartment doesn’t resemble the cramped space of 2010. Today the 39 sqm (420 sqft) space can be expanded to include the functionality of 102 sqm (1100 sqft): walls, drawers and beds move and unfold to create 6 rooms: living room, dining room, office, guest office, master bedroom and guest bedroom. If you include the kitchen and the bathroom, which morphs into a phone booth or meditation room, the apartment includes 10 total rooms.